A: All advertising depends upon the customer being ready, willing and able to respond to an ad. Trying to have your advertising reach your customer at the exact moment he is ready, willing and able is close to impossible. Promotional Advertising remains until the customer is ready, willing and able to respond. All other advertising is lost if it does not hit at the perfect and precise time.

Q: Do I have to spend a lot of money to be sure my advertising will work?

A: Properly designed Promotional Advertising is an investment in your business, not an expense. To be sure your return on that investment is a good one, it is not necessary to invest large budgets. Programs are developed that will fit your budget, and can be expanded as your business increases. Unlike all other media that requires additional expense to repeat your message, Promotional Advertising will repeat your message for as long as the promotional item is in use -- sometimes for years!!

Q: How do I know what Promotional item to use?

A: Many times, the Promotional item that will carry your message is the last thing to be decided upon. As your partner in this decision we at SM Creative Marketing will assist you in all aspects of developing an effective advertising plan, including product selection.

Q: How long does it take to distribute the promotional items?

A: Distribution of your Promotional Advertising materials is a critical part of a complete program. A lot will depend on the objective you have for the advertising you are doing. Some distribution takes place in a single day or even a few hours. At other times, a distribution plan may run a few weeks or could involve a continuous year-round program. For the most effective advertising, we will include a distribution plan as part of the complete program we help you develop.

Q: What about just buying Promotional Products through the mail or Internet? Is it cheaper?

A: Absolutely not! Years ago people would diagnose their own illness and buy "patent medicines" to "cure" themselves. Not only didn't they get better, some got much worse. The same is true for advertising and sales promotion. The added value provided by SM Creative Marketing will outweigh the marginal difference that might seem to exist from mail order companies. Remember, an incomplete program with the wrong item is the most expensive thing you can do -- even if the product was less in cost.

Q: I have tried Promotional Products before and they didn't work. How do I know that SM Creative Marketing will be different?

A: Chances are that your original decision to use Promotional Advertising was a good one. It is a powerful way to improve your business. If a previous attempt did not meet your expectations, there probably was a problem with one or more of the parts of the program. As your dealer we can help you find the problem and insure that your future Promotional Advertising programs are successful and profitable for you.

Q: How do I know if Promotional Advertising is right for my business?

A: While Promotional Advertising is more of a universal media than any other, there are always exceptions. As your K&B dealer we will honestly evaluate your specific needs and make recommendations. If Promotional Advertising is not for your business, as your dealer we at SM Creative Marketing will tell you -- up front.

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